6 Must-See Online Courses To Kickstart Your Digital Marketing Journey (2020)

By Tang Kai Long   •   4 min read

One of the most common complaints we hear from young marketing professionals is “What I learnt in school is totally different from what I need to know for my job”.

A lot of what we learnt in school tends to be too theoretical, leaving us struggling to stay afloat when we get thrown into the deep end after starting work.

Here are 7 online course websites we’ve curated that can help you get you started with digital marketing, which are taught by actual marketing professionals.

Whether you’re getting started in your career, or thinking of doing a 180 ° career switch into marketing, these would be a good place to start.

  1. Google’s Fundamentals of Digital Marketing (Free)
  2. Hubspot’s Marketing Courses (Free)
  3. Coursera’s Digital Marketing Specialist (Free)
  4. Udemy’s The Complete Digital Marketing Course – 12 Courses in 1 (Paid)
  5. Domestika’s Online Marketing and Business courses (Paid)
  6. TertiaryCourses’ Digital Marketing courses (Funded by WSQ)

If you are looking to deep dive into specific areas of marketing, check out our this article on some of the best courses on SEO.

1) Google’s Fundamentals of Digital Marketing (Free)

google digital marketing course

If you don’t know where to start, Google offers a comprehensive introduction to digital marketing. The course has 26 modules that come with practical exercises and real-world examples, which help you retain the information learnt.

The best part of it all – It’s free. Upon completion, you also get a e-certificate that you can include in your resume. And since Google’s tools are widely used by companies, this is one of those online courses that will make a difference in increase your employability.

Click here to find out more.


2) Hubspot’s Marketing Courses (Free)

hubspot free marketing courses

Hubspot specialises in marketing, sales, and customer service. Apart from covering general digital marketing, they also go deep into specific pillars – Email Marketing, Growth Marketing, Mobile Marketing, etc.

Best part of it all – everything is entirely free. Similar to Google, HubSpot’s tools are widely used in the industry so completion of HubSpot’s courses can help you prove to employers that you can do the job – even without any relevant work experience.

Click here to start learning.


3) Coursera’s Digital Marketing Specialization (Free)

Coursera digital marketing specialization

This is a 6-course overview of the latest digital marketing skills by Coursera.

Upon completion of the courses, you will have the chance to apply what you’ve learn on a real-life project. There is no prior experience required, and you will also receive a certificate at the end of the courses.

48% of the participants started a new career after completing the courses, and another 16% got a pay increase or promotion. All at a grand total of $0.

Click here to find out more.


4) Udemy’s 12-in-1 Complete Digital Marketing Course (Paid)

Udemy the complete digital marketing course - 12 courses in 1

Tagged at S$209.99, this course is worth every cent. (But like many other Udemy courses, you can try to get it on a huge discount with promo codes or special event promotions!)

It covers 12 major online marketing pillars:

  1. Market Research
  2. WordPress
  3. Email Marketing
  4. Copywriting
  5. SEO (Search Engine Optimization)
  6. Youtube Marketing
  7. Social Media Marketing
  8. LinkedIn Marketing
  9. App Marketing
  10. Google Adwords
  11. Facebook Ads
  12. Google Analytics

You’ll also get lifetime access to course updates and a Udemy Certificate of Completion that is ready for download. If at any point you feel like withdrawing, they also have a 30-day money-back guarantee.

Click the link below to learn more.

The Complete Digital Marketing Course – 12 Courses in 1

5) Domestika’s Online Marketing & Business Courses (Paid)

Domestika marketing & business courses

Domestika is an online learning platform specially made for creatives. A lot of its courses emphasise learning by doing, which is what makes the courses value for money.

Their courses offer both generic knowledge and specialised expertise, and you can be very specific about what you are looking to learn. Although the courses aren’t free, they offer frequent sales during which the courses can go as low as US$9.90.

Click here to find out more.


6) TertiaryCourses’s Digital Marketing Courses (Paid; SkillsFuture Credit Claimable)

TertiaryCourses digital marketing courses

TertiaryCourses is really big on in-demand skills. The whole focus of their courses is to equip individuals with skills that help them stay relevant and competitive in the industry.

One reason why we included this course in this list is because you can finally put your SkillsFuture credits to good use with this course, as they are working with the Singapore Workforce Skills Qualifications (WSQ).

Click here to learn more.

Quote “TalentTribe-Promo” for $10 off the total course fee.


Let us know if this list has helped you or if you have any other suggestions, drop us a note at careers@talenttribe.asia!

Tang Kai Long

TalentTribe Writer

If his life were a book, the title would be "The Woes Of A Jobseeker". Understanding the jobseeking-induced torment, Kai hopes to help individuals in the same plight through the articles he writes.


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