The 10 Best Online Courses For Social Media MarketingBy Tang Kai Long • 7 min read
Everywhere we go, the one thing we cannot do without is our phones. Which also means, that at 5:00am, in their toilet, as they are getting ready for work – you can still reach your target audience.
If you are looking to get into marketing, or are already in a marketing career, social media marketing is an area that the majority of companies out there want to use to reach their customers.
Whether you just started, or are already invested in social media marketing, here are 10 online courses you can take to step things up a notch.
- SkillShare’s “Context is Key: Social Media Strategy in a Noisy Online World”
- Domestika’s “Google Ads and Facebook Ads from Scratch”
- TertiaryCourses’ “Facebook Marketing & Advertising Training”
- Udemy’s “Social Media Marketing – Content Marketing Masterclass 2020”
- Udemy’s “Instagram Marketing 2020: Hashtags, Live, Stories, Ads & more”
- Coursera’s “Social Media Marketing Specialization”
- Hootsuite Academy’s “Social Media Training”
- Domestika’s “Content Creation and Editing for Instagram Stories”
- HubSpot’s “Social Media Marketing Course”
- Udemy’s “Social Media Marketing Mastery”
1) Gary Vee: Social Media Strategy in a Noisy Online World (Paid)
This is an original class by Gary Vaynerchuk, CEO of Vaynermedia. More widely referred to as Gary Vee, he is the expert guru in marketing and social media. He boasts a following of 8.3M Instagram followers, and is best known for catching on trends before they go viral, and producing a lot of content consistently.
Given his experience with social media, this course will guide you to developing a strategy that is most applicable across various platforms like Twitter, Facebook, Tumblr, Instagram, and Pinterest.
Understanding there isn’t a “one-size-fits-all” approach to social media, Gary effectively breaks down the respective strategies that work best for each platform.
The course is split into 24 different parts, and can be completed in under 90 minutes. From there, you will be able to apply the strategies you learnt to your brand immediately.
Click here to find out more.
2) Google Ads and Facebook Ads from Scratch (Paid)
This course has 25 lessons that stretches across just over 4 hours, and is conducted by experts that have taken part in leading companies like Amazon, Google, and Facebook.
The primary focus is on Google Ads, Facebooks Ads, and Instagram Ads. All of these are practical and effective campaigns that will increase traffic to your product or service. Only by targeting the right audience, will you be able to fully maximise the effectiveness of your ads.
Learn how to do that here.
3) Facebook Marketing & Advertising Training (Paid)
There is a lot going behind a Facebook ad. You have to first create one, then control the budget, decide it’s placement, and then manage them. That is not all.
From setting up an advertising account with Facebook, to identifying your primary audience, and eventually putting up the ad, all of these are necessary knowledge for your Facebook ad to reach it’s fullest potential.
And you will be able to learn them all in this course.
Click here to learn more.
For those who are already familiar with Facebook ads, take it one step further by going for the Advanced Facebook Advertising Training.
It covers the usage of Power Editor, creating custom audiences, guides on you the conducting of A/B tests on Facebook ads, and many more.
Quote “TalentTribe-Promo” for $10 off the total course fee.
4) Social Media Marketing – Content Marketing Masterclass 2020 (Paid)
This Masterclass by Udemy is as comprehensive as social media marketing courses can get. With over 40 modules, they each cover a specific topic – all of which you can leverage on to bring people to your business or service.
They include social media marketing, blogging, copywriting, email marketing, SEO, video production, vlogging, Instagram and photography – everything you need to create a powerful online marketing presence.
Click on the link below to find out more.
5) Instagram Marketing 2020 (Paid)
It’s 2020. Don’t chu wanna be an influencer?
Because Instagram is constantly changing its systems, features, and algorithm, it can prove difficult for most to keep up. Still, Instagram remains one of the, of not the best platform for personal branding and businesses.
Because everybody is using it.
This course covers Instagram marketing for everyone, beginners and advanced users akin. From the setting up and optimising of an account, all the way to strategizing ways to increase engagement through your feed, this course has it all covered.
Click on the link below to learn more.
6) Social Media Marketing Specialization (Paid)
In this Coursera specialization, there are 6 different courses. Each of them is a progressive module that eventually results in a Capstone project.
The first course can be audited for free. As you progress, you will learn more in depth about analytics tools, developing content strategies, targeting consumer markets, and then finally integrating them into a business strategy.
Upon completion of the course, you will also receive a certificate from Coursera that is sharable on LinkedIn.
Find out more here.
7) Social Media Training (Paid)
If you don’t have much exposure to social media marketing, this is a good place to start. It is a 6-hour course that starts with an introduction to the various social media networks like Facebook, Instagram and LinkedIn.
As you delve deeper into the course, you will pick up social media strategies and best practices. You will also learn to grow your audience as well as how to build your personal brand. They also cover the process of creating content, and the course is then wrapped up with an introduction to paid advertisements.
Hootsuite is quite a widely adopted social media marketing software, so there’s a good chance your next employer would acknowledge your efforts in taking a Hootsuite class.
Click here to learn more.
8) Content Creation and Editing for Instagram Stories (Paid)
When we think Instagram, it used to be fancy photos and aesthetic layouts. Now, maybe not so much.
Because of the convenience and spontaneous nature of Instagram stories, many have taken to Instagram stories to document and share their lives. In the same fashion, people are starting to market their personal brand with these stories.
This course reveals the secrets of creating and editing content in an attractive and professional way – with a sole focus on photography and video. To find out how to level up your Instagram game and keep your followers hooked, click here to learn more.
9) Social Media Marketing Course (Free)
This course has 9 lessons, 39 videos, 29 quizzes, but only 1 goal – to help you leverage the power of social media to transform your business and career.
You will learn how to build an effective social media strategy, create social content, extend your reach, and even measure ROI. Best part of it all – it’s entirely free.
Find out more here.
10) Social Media Marketing Mastery
As the name suggests, this course is big on social media ads – and is bent on helping you master the most highly targeted and cheapest advertising strategies out there.
You will learn to create ads on all social media networks and optimise them for increased conversions and engagement. When they say “all social media networks”, they mean ALL.
This course covers YouTube marketing, LinkedIn ads, Facebook ads, Google Business, Twitter, and more.
Click the link below to learn more.
Work these courses in tandem with a good understanding of SEO, and you will be able to start putting quality content out for the specific audience that you want to target.
Not sure what SEO is? Or heard of it, but still not fully comprehending the metrics behind its operations?
Click here to learn more.
RECOMMENDED FOR YOU
We share more career wisdom with our tribe
Click here to join over 20,000+ career-minded professionals on our career newsletter.
We'll also welcome you with an email series of our best resources.