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BreadTalk Group is the company behind many iconic F&B concepts in Singapore, such as BreadTalk, Toast Box & Din Tai Fung. Their chain of bakeries & restaurants have served millions of customers & garnered numerous awards locally & internationally.
Industry: Food & BeveragesSize of company: 5001-10,000 employees

Assistant Marketing Manager (Public Relations)

Breadtalk Group
Job Type: Full-Time
Job Function: Marketing
Experience Required: 3 - 4 Years of Experience
Location: Singapore
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access_time2 months ago
WHAT YOU'LL BE DOING IN THIS ROLE
WHAT YOU'LL DO IN THIS ROLE
Reports to:
Undisclosed

Responsibilities:

  • Planning and implementing strategic and tactical Marketing plans to reinforce brand positioning and attainment of business targets
  • Plan and drive public relations and KOL engagement for campaigns and new product launches.
  • Work closely with the social media agency to plan, develop content and drive brand engagement on our social media platforms.
  • Work closely with the GM and Operations team for campaigns, store openings and new product launches.

Requirement:

  • Degree in Marketing or other related disciplines
  • 3-5 years of relevant marketing experience in F&B quick-service industry
  • Candidates with prior experience in PR agencies preferred
  • Strong written communications skills in English and Mandarin (in order to develop a content in English and Mandarin language and also, to work closely with English and Mandarin speaking social media agency to plan, develop content and drive brand engagement on our social media platforms.)
  • Motivated, independent and pro-active
  • Passionate about lifestyle, food and all trendy things in life
  • Analytical and perceptive, good understanding of consumer profile and market trends
  • Well-organised and good with timelines



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ABOUT BREADTALK GROUP:
Breadtalk Group is the company behind many iconic F&B concepts in Singapore, such as BreadTalk, Toast Box & Din Tai Fung. Their chain of bakeries & restaurants have served millions of customers & garnered numerous awards locally & internationally.
LOCATION
Singapore
INDUSTRY
Food & Beverages
SIZE OF COMPANY
5001 - 10,000 employees
ADDRESS
BreadTalk IHQ, 30 Tai Seng Street, Singapore 534013
Nearest MRT: Tai Seng
Assistant Marketing Manager (Public Relations)
BreadTalk Group
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