Dentsu Aegis Network

Performance Executive

Singapore

Position Responsibilities:<ul><li>Manage day-to-day operations of the Performance specialized Paid Digital Media programs (search, display and social) , maintaining a high standard of operational excellence.</li><li>Execute cross channels strategies for clients from various industry verticals, helping to create a roadmap of initiatives to enable defined objectives &amp; KPI’s .</li><li>Work closely with digital and tech vendors to understand their roadmaps and asses opportunities in relation to our clients.</li><li>Devise and Execute A/B tests to drive continuous optimization, bringing learnings in to future campaign activities</li><li>Measure and analyze results. Regular reports on what is working, what is not and propose adjustments to strategies and tactics.</li><li>Understand organizational and product goals and map them to specific project deliverables.</li><li>Partner with other digital channels to align overall strategy and message.</li></ul>Key Experience &amp; Attributes&nbsp;:<ul><li>Minimum 1-3 years hands-on experience in a Performance, social media planning or biddable media / PPC team .</li><li>Practical expertise in performance activation on self-service biddable platforms</li><li>Additional tech platforms experience is an advantage : SA360 , Campaign Manager , Facebook Business Manager, Marin, Google Analytics, Adobe Analytics</li><li>Experience managing paid media campaigns for large scale local / regional clients.</li><li>Experience in writing paid search ad copies, trafficking, tagging &amp; executing A/B tests</li><li>High level of Excel knowledge, including pivot tables, charts and formulae . SQL and python are a plus</li><li>Solid quantitative/analytical skills and strong attention to detail.</li><li>Excellent written and verbal communication skills; comfortable presenting recommendations to all management levels as well as coordinating with publishers / key agency partners such as Google, Facebook etc..</li><li>Enthusiastic and confident individual with the ability to interact well with people on a personal and professional level and to thrive in a fast-paced, high pressure environment.</li></ul>