Performance Executive

Position Responsibilities:

• Manage day-to-day operations of the Performance specialized Paid Digital Media programs (search, display and social) , maintaining a high standard of operational excellence.
• Execute cross channels strategies for clients from various industry verticals, helping to create a roadmap of initiatives to enable defined objectives & KPI’s .
• Work closely with digital and tech vendors to understand their roadmaps and asses opportunities in relation to our clients.
• Devise and Execute A/B tests to drive continuous optimization, bringing learnings in to future campaign activities
• Measure and analyze results. Regular reports on what is working, what is not and propose adjustments to strategies and tactics.
• Understand organizational and product goals and map them to specific project deliverables.
• Partner with other digital channels to align overall strategy and message.

Key Experience & Attributes :

• Minimum 1-3 years hands-on experience in a Performance, social media planning or biddable media / PPC team .
• Practical expertise in performance activation on self-service biddable platforms
• Additional tech platforms experience is an advantage : SA360 , Campaign Manager , Facebook Business Manager, Marin, Google Analytics, Adobe Analytics
• Experience managing paid media campaigns for large scale local / regional clients.
• Experience in writing paid search ad copies, trafficking, tagging & executing A/B tests
• High level of Excel knowledge, including pivot tables, charts and formulae . SQL and python are a plus
• Solid quantitative/analytical skills and strong attention to detail.
• Excellent written and verbal communication skills; comfortable presenting recommendations to all management levels as well as coordinating with publishers / key agency partners such as Google, Facebook etc..
• Enthusiastic and confident individual with the ability to interact well with people on a personal and professional level and to thrive in a fast-paced, high pressure environment.