Regional CRM (Strategy and Analytics)

Job Description:

• Develop experimentation strategy with the country teams to identify the most effective incentive type for each user segment, based on uplift and cost efficiencies.

• Own the incentive testing and campaign optimization workstream.

• Proactively initiate ideas, validate ideas via data and local insights, draft test plan and propose budget and estimate performance

• Critically evaluate and define business metrics; develop analysis that lead to actionable insights to support the continuous optimization of incentives and campaigns

• Produce reports to update management on progress of incentive testing

• Develop framework and strategize new projects for new business units

• Work closely with regional marketing teams and country business teams to execute the overarching CRM strategy

Requirements:

• Open to fresh grads with strong analytical skills

• Good communications skills and stakeholder management

• Proficient knowledge of SQL is a must with good business acumen

• Strong in multiple tasks and able to manage projects end to end.